Atul Kasbekar is a famous Indian fashion photographer. He is known for his work for Kingfisher Calendar. He has been the honorary chairman of the Photographer’s Guild of India.
Early Life & Background
Atul Kasbekar was born on 22nd April 1965 in Mumbai. He completed his schooling from boys Campion School, Mumbai and further studied at Jai Hind College. He then took admission in UDCT (Institute of Chemical Technology) for chemical engineering but he quit the engineering to become a photographer. Later, went to USA and graduated from Brooks Institute in 1988. Soon after his graduation, he worked with the well known photographers like Dennis Gray, Ron Slenzak, James B Wood, Jay Silverman, Jay P Morgan, Bill Werts and David Le Bon.
First assignment/ First major break
Atul Kasbekar’s first assignment was with Vadilal, however, he is known for his work for Kingfisher Calendar.
Journey in the industry
After working under photographers in USA, Atul returned to India in 1990. In 1991, he started his photography studio named ‘Negative Space’. However, Kasbekar’s first break was a shoot for Vadilal campaign and Park Avenue.
During 2003 Atul got his big break and he shot ten editions of Kingfisher Calendar. In 2003, he shot his first Kingfisher Calendar shoot at Mauritius. Then in following years, her shot in various countries like Thailand in 2004, South Africa in 2005, Australia in 2006, and France in 2007. In 2008 & 2009, he shot in India in Goa, Andaman, Ladakh & Udaipur. In 2010 he shot in Maldives, then again in Mauritius in 2011 and in Sri-Lanka in 2012. He is the first Indian to win the prestigious International Food & Beverage Creative Excellence Awards (FAB Awards) in 2005 for his Kingfisher Calendar shoot.
Atul has also shot various ad assignments like Force India, Snickers, Lo’real Paris, Tissot watches, Pantene shine shampoo and more. He had also shot for various Magazine covers like ‘Vogue’, ‘Verve’, ‘Elle’, ‘Filmfare’, ‘Femina’ and more. Apart for shooting for ads & magazine, Atul is also a brand ambassador for the Panasonic Lumix range of cameras and Carl F. Bucherer watches. He has been the honorary chairman of the photographer’s Guild of India. He has also shot movie stills for ‘Pyaar Toh Hona Hi Tha’, ‘Khoobsurat’, ‘The Legend of Bhagat Singh’, ‘Chalte Chalte’, ‘Hulchul’ and more.
In 2007, Atul started a celebrity management company ‘Bling Entertainment Solutions’. The company is partnered with many leading national and international brands like PepsiCo, Nestle, ITC, Airtel, Kingfisher, Samsung, P&G, Sony, LG, L’Oreal, Levi Strauss, Toshiba, Panasonic, Canon, Johnson & Johnson, Nerolac, Swatch watches and many more. Some of the major endorsement deals by Bling are Deepika Padukone in the Nescafe, Fiama Di Wills & Sony Cybershot ads, Vidya Balan in Airtel & Good Knight ad, Shahid Kapoor in Clear Shampoo & Vaseline Men’s fairness, Ranbir Kapoor in Pepsi and had deal with many more celebrities & brands.
Atul is also the owner of the company ‘Corporate Image’, which manages the identity of the top management and spokespersons within an organization. The company has worked with many corporate personalities like Ratan Tata, Vijay Mallya and Anil Ambani.
Atul is married to Vandana and has fraternal twins Arnva and Naomi.
|Keemat: They Are Back
Pyaar To Hona Hi Tha
Dulhan Hum Le Jayenge
Ashoka The Great
Pyaar Ishq Aur Mohabbat
The Legend of Bhagat Singh
Main Rony Aur Jony
Movie Stills/ Photography
Atul holds the distinction of being the first Indian to win the prestigious International Food and Beverage Creative Excellence Awards (FAB Awards) 2005, held at London, for his work on Kingfisher Calendar.